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Mobile Marketing;Mobile SMS, Text Message Marketing

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All-Products-Online.com – Read 1000’s of Articles on Text Message Marketing!

All-Products-Online.com – Read 1000’s of Articles on Text Message Marketing!

Hundreds of highly informative articles on mobile text message marketing from leading authors.
Posted by Randman011

tags;  sms marketing, mobile marketing or text message marketing,text messaging ads, mobile, marketing, sms marketing.

Wednesday, 16 Aug 2013  7:38:45 CST

Check out how sms marketing, mobile marketing or text message marketing can build your customer base, fast! Here are videos & articles featuring different types of businesses using text message marketing to send large volumes of text message specials to their exclusive, totally ‘opt-ed’ in for your specials. Details on how any type of business can use mobile marketing to drive their customer base to their store (whether virtual or real) as an ever increasing surge of new and repeat business. With this sms marketing plan you can increase the size of your customer list almost any day your open for traffic. Growth rates being reported range between 15% to 50% even more in one or two months.  Bring them in by the dozens whenever you want. Great for filling the ‘slower times’ of day or night!

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Text message marketing; Facts you have to find out about!

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Amongst the a variety of methods of text message is the most recent medium of getting to the customer immediately. Mobile text marketing has created a massive opportunity for service providers as well as other business people to improve their sales.

Tags; text message, text marketing,sms marketing, mobile marketing, text marketing,social media marketing

Being a affordable and effective method lot of modest time companies pick it up to let their target market know of their existence. The main reason a lot of companies have looked to text message marketing and advertising is due to the fact it has several positive aspects over conventional types of advertising. Until recently mobile marketingwas only price effective to big firms and organizations. Even so, using the introduction of new technologies, this chance is also available to small time companies. With the use of SMS marketing it is possible to now quickly distribute messages in bulk to list of customers you’ve got. This has now created mass text message advertising or social media marketing less costly than direct mail, newspaper, radio as well as other forms of promotion. social media marketing is your answer.

This is supported by the significant ROI you make on the investment when compared to the other kinds of promotion strategies you use. Try social media marketing for Two Weeks for Only a $1; We think you’ll love social media marketing or text marketing and it will soon become half of your new business growth.

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Even so, every single business man aiming for mass text message as a structure for marketing needs to know information on the technique. For starters, you could possibly be genuinely enthusiastic about the long list of mobile subscribers, but your SMS provider might not reciprocate the very same. An crucial goal of text message marketing is to develop the list if the subscribers over time.

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As the method is well-liked the list can grow from a few hundreds to many thousands in no time. But to deal with the wireless short code is often a challenging task. The dilemma can get grave if your provider isn’t aware of your list growth, and consequently the number of text messages you need to send at one time, you might be setting up your account, along with other accounts on the short code, for delivery issues. The carriers need to be well conscious of the maximum number of text messages that may be sent at any given time and per month. Hence you need to work with your SMS provider to communicate with them the requirements and also the particulars of the campaign you’re running. Or, run it yourself with YepText mobile marketing.

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Another crucial factor that need to be kept in mind is that the mobile text marketing message should not be the very same as the Twitter or Facebook updates. It’s important you treat this channel of advertising as distinctive as the other techniques you adopt as it has the capability to supply a message with a extremely high read rate. Unique care should be taken to style an proper message and delivery time of day. Sending messages that are not of considerably value to the customer, overly frequent messages and messages sent at the wrong time can lead to high out puts but with a lot more complaints and no ROI from the customers.

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Text message marketing will be the new way of dispersing the buzz. But like every single other marketing and advertising technique it wants to be done smartly to take pleasure in significant returns.

Text message marketing will be the new way of dispersing the buzz. But like every single other marketing and advertising technique it wants to be done smartly to take pleasure in significant returns.

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Make someone’s morning brighter, day joyful and fill someone’s night with sweet dreams with cute messages.

The cute SMS love message is sure to cheer up one’s mood and will fix a constant smile on one’s face throughout the day- imagine a day of hectic work at office and you are driving back home. A cute sweet SMS from your beloved asking you to drive safely can do some magic really. The feeling that someone cares for you acts like a magic pill and you will be active even after being famished at office.

You don’t need a reason for sending cute SMS just like there need not be a reason to be joyous or happy. Bring a smile on your friend’s face who is feeling low or cheer up your spouse, beloved, brother, mother, sister or father with a cute good morning SMS.

Cute Text Messages for Every Occasion

Cute text messages can be such fun, you send them for every reason and for absolutely no reason. And if you are madly in love, you can flood and overwhelm the girlfriend/boyfriend with cute SMS almost at anytime without any rhyme or reason.

A morning messages, good night message, congratulations message, good luck wishes, missing you SMS, cute love SMS or just about anything under the sun can be sent as a cute text message for almost anybody. It really does not matter as long as your intentions are clear to make some one happy.

Online Cute Text Messages

You would love to send infinite messages to your friends or family members to stay connected or keep them cheerful. Obviously, it is difficult for you to think of cute messages every time. Now don’t get nervous because the sea of cute text SMS you find online will make your job easier and help you choose that perfect cute, sweet SMS for everyone and for every occasion and all festivals. You can actually get inspired from different messages you find on the Internet and create your own messages.

Cute text messages can be a small poem, welcoming the morning, love song, beautiful quote, good night message or birthday wishes; all that a cute message conveys is that you care for that person and are always there by his/her side in all ups and downs. It is a wonderful way to share your happiness and spread the smile/joy into others life as well.

Source by Fatima Waheed


Good Morning! Morning is that time of your day when you feel totally relaxed and refreshed. After all the hard work of yesterday your body had the required rest and now is ready for the next day’s grind. You can spice it up more. Pick up your mobile phone and shoot a cute SMS to your dear one.

Nothing can be more refreshing than to know that your loved one remembered you as the first thing when he or she woke up in the morning. This will give your loved one a very tingling feeling and will bring a smile on the face that will stay for the day. You can lay your hands on the various good morning text messages on the various websites . A few minutes search will provide you the SMS that will make your and your close ones good morning.

These websites have got a very cute, romantic or funny and friendship text messages. The database of the messages is updated regularly keeping in touch with the modern day daily trends. However, if you are in a mood then there is no better way than to remind your close one about the special mornings you had when you were together.

This will make the concerned person feel special as that person was the first thing on your mind in the day. Even if you had a strained relationship with a person then a cute good text message is all it will take to mend the fences between you. A little courage and a little innovation in the way of good morning text messages will prove enough for the hatred of many a years to end and for rekindling the old friendship with a new spark.

So a good morning SMS might be the best way for you and your dear one to start the pleasant day.

Source by Francis Murphy


If you are looking for a way to intercept text messages on someone’s phone, then chances are you have a good reason to do so. Many people have concerns about whether their spouse is faithful, their children are doing the right thing, or an employee being involved in espionage. If any of these circumstances refer to you, then intercepting that person’s text messages may be one of the ways you can uncover what is going on. In order to accomplish this task you will need to purchase a spy app known as an SMS interceptor. These programs are quite popular and also readily available on the internet, providing you have a credit card. The only problem which you may encounter is the decision of which one to choose.

Typically, most of these surveillance apps are relatively easy to use and take about five minutes to set up. You do not have to be techie to get it working, but you at least have to know two things. This is how to download software onto a mobile phone, as well as how to install software. This is important because you will need to install the text message interceptor onto the particular phone you are targeting. The only other issue you may have is getting physical access to the mobile phone. If you cannot get access, then it will be impossible for this type of software to work.

After the SMS interceptor is installed on the target phone it will begin to capture every communication sent and also received. Typically, an SMS spy captures a range of data and not just text messages. Therefore you will be able to see additional information such as who called the person, GPS locations, call tapping, etc. It is really dependent on the app you have purchased. Intercepting text messages may only be a small function the software may offer. When you are ready to view the information, you just need to go to the app’s main website and log in with your username and password. Everything will be there for you to see and the only thing you need to do is to sort and filter accordingly. It is up to you now to decide what you will do with what you have learnt.

Currently there are several SMS interceptor software packages on the market today. It is up to you to choose which app suits your needs. Typically, the more features you are looking to employ, then the more you will be looking to pay. Prices for these apps range from 39.99 to 400 USD.

Source by Mitchell Marshall


To some people they call it text messaging and to the techie guy it is called SMS which stands for short message service. More people now called it text messaging. SMS friendship funny is just like a norm in today’s world. Now you do not just see them or read them on your cell phone, but in an online social utility network sites. To some people and friends, they use the chat, forums, blogs, events and instant messages they convey to their friends and classmates.

SMS friendship funny is the term because of the notoriety of how younger people integrate words and numbers to make sense of what they are trying to convey. For instance, they would be saying the test of friendship comes when U R 2gether. It is really funny and fun when you read this notes. Most of the time they will replace the word to, to 2. Another SMS friendship funny is when they say L8 which means light. There are so many stuffs the goes around these days in funny SMS for friendship.

Connect and communicating with people, classmates and friends in an online social utility is actually normal. You should not expect to send you messages in plain literal words. It is almost always in abbreviated SMS friendship funny text. It is so amazing that only a few years a student will be scolded or branded wrong for misspell. But nowadays you cannot just tell your classmates that he or she is wrong when using these humorous text messages.

If you are not used to it you will be surprise and will not even understand what they are trying to tell you. Things like this sentence; how can U tell the tornado not 2 touchdown. These are quite easy to understand but for those who has never seen this lines or phrases will definitely think first and decipher the message. The easy ones are like; I met U, I want U 2 know. But problem start for a newbie in these forms of text messaging when they put capital letters in the word to make it funny.

Most of these hilarious and humorous text messages are always seen in most online social utility networks. In forums, blog, pictures and video tags and online chats are mostly filled with friendly fun text messages. It started with cell phone text messages, but in poorer countries, buying air time is too expensive. So if you have computers or have access to computers they do it through instant message on their network of friends and classmates.

Misspelled, words integrated with numbers and all those jokes and friendly attachments to words make SMS friendship funny instant messages real fun. And these instant messages are very prominently seen and read in an online social utility network sites like online chatting, forums and friendly blog posts. So keep in touch in what world has to offer.

Source by Shellaine Enfesta


Pleasure or Punishment

Do we give thanks to the mobile phone for blessing us with technology or we curse it because it has distanced us from our families? It has done both actually. Since the advent of 21st century the technology has also turned new and given us unimaginable things that we didn’t even think of in the 1990’s. But look now. Today, the iPhone 6, the tablets, the Smartphone, the laptops and palm tops and what not have made things so easy. We can book our movie tickets, download huge 4 hours movies and documentaries, learn hard mathematical equations, download recipes and eat delicious food and what not. Mobile has done everything that we humans are not capable to do it by our own physical hands. And what’s ironic it is us-the human brains that have invented this piece of technology. But is it is really giving us what we wished for?

All-Town Story

For the techno freaks this is a good option. They can’t live without these precious assets for even a single minute. Look at the college and school going teens, every single one would have earphones plugged in or are messaging on the social sites to their so-called bosom friends. But are they really close to them? Just think about it. You are sitting on a dinner table with family; everybody is talking with each other. But, the person with cell-phone is not talking. He is chatting and that too with his never seen friend. This will make the parents angry and they will speak stern with the kids who in turn will make the kids angry and rebellious. The whole thing will lead to nowhere.

What We Need To Do

You are well-aware of the cyber bullying cases and illicit messages on group sms-chat. You child befriends some friend of a friend, and he/she may not be good for him. They might bully or harass him/her if the child doesn’t listen to their demands. These mobile-hackers spare no one. They make small kids, teens and even senior adults the victim of their heinous world. This is why the child-care and teen-help organizations are constantly asking and requesting the parents to keep a controlled-check on the usage of the mobile phone by their kids. If necessary, keep a parental lock or a password or print out the list of your child’s friend list. Whenever they are not around, surf the history of their laptop and see whether they are browsing any illicit pages or talking with someone who is a lurking danger. I am not asking you to pry or making a mistrust- that’s not the point. The point is- you need to keep your child safe at every moment of his/her life. Young girls and boys will get lost in this world of technology which shows bright technical colors. We cannot stop the advent but at least we can control it.

Source by Janaki Mehta


It’s not enough that it’s the first 4G phone for any carrier, the HTC Evo 4G is also one of the best Android phones on the market. Some would even argue that it’s one of the best phones in general. Maybe it’s the blazing fast 1Ghz Snapdragon processor, or it’s gorgeous 4.3 inch LCD screen? Those are just some of the awesome specs one can expect from this truly EVOlutionary device!

There are so many features packed into this one device, it’s hard not to fall in love with the spec sheet alone. For instance, the HTC Evo 4G has an 8-megapixel camera that can record HD video at 720p resolution. Couple that with a front facing camera for video chatting with loved ones, and that should be enough to satisfy even the most tech hungry crowd. Video chat, by the way, is another first for US phones. The fun doesn’t stop there though.

The Evo 4G comes included with YouTube’s first HQ player on a mobile phone, which allows users to watch near HD quality YouTube videos. You can also watch those videos, and ones recorded with your new HD camera on your TV via the Evo’s HDMI out port. Still not done…

The HTC Evo 4G doesn’t only have a fast processor; it’s just fast in and of itself. Originally shipping with Android 2.1, which was fast already, the phone is now running Android 2.2, another first for Android phones, significantly increasing the phones overall performance, and adding a slew of useful features. The HTC Evo 4G’s Android 2.2 browser is now the fastest mobile browser on the market, even beating Apple’s iPhone Safari browser in most speed test.

Speaking of Android 2.2, HTC adds its Sense UI to the mix making Android even more customizable. The Sense UI is sleek and fast, and has customizable widgets and apps made only for HTC Android phones, including 7 home screens. On top of having 7 home screens you’re able to set up different “scenes” which allows you to set up customizable layouts to your phone depending if you’re at work, home, traveling, or whatever else your heart desires. One of the best HTC Sense features is the contact management system. Contacts can be linked to their Facebook, Twitter, Flckr and other social accounts. Once linked you can view their updates, pictures, text messages and emails from just that contact, all from their contact screen!

Android 2.2 for the HTC Evo 4G also brings Active Sync Exchange support for contacts, email, and calendar. You can also use a Gmail account to sync those same items as well, giving anyone free cloud based back ups and syncs. Getting sick of your pesky iPhone not supporting Flash, Android 2.2 fully supports Flash 10.1 for a truly full mobile web experience. To add to that mobile web experience the Evo 4G runs on Sprint’s WiMax 4G network, reaching speeds that rival home high-speed Internet connections. Another good aspect of its 4G capability is that the phone can act as a 4G/3G WiFi hotspot, allowing multiple devices to connect to it, and share its Internet.

With all these good things, the phone isn’t 100% perfect, with a couple of small gripes. The first being that Sprint requires a $10 a month service fee to have the Evo 4G since it can connect to its 4G network. This isn’t an issue if you’re in a 4G city, but since it’s only available in select markets, your getting a little ripped off if you can’t even use it. The good thing about that though is that it comes with unlimited data, rather then being capped off at 5 gig of usage. Lastly the battery of the Evo 4G leaves much to be desired usually only allowing about a half days worth of heavy use. With light use it can last all day though, but whose going to do that? There’s also a bit of a learning curve, but that’s only because it’s so customizable…which is a good thing!

The Android 2.2 powered HTC Evo 4G is the complete package. So much so that I left a few of the features out of this review for the sake of keeping it short, and allowing you to be wowed even more when you pick yours up!

Source by Carlos Aponte


With the press of a button, you can set up a computer machine to simulate funny sounds and funny text to speech programs are the perfect device for creating those funny internet sounds.

The pranks generated can be simply funny, or shocking, it’s up to you and what reaction or emotion you want your mark to experience. The best text to speech tricks and pranks get the intended person off guard giving you the opportunity to watch with glee as the mark goes mental trying to figure it out.

Like many jokes, funny text to speech tricks and pranks are started out of frustration. It’s during those moments of frustration when trying to sort out a computer error when you see the opportunity to make humor of the malfunction. A good case in point of this is Spell Catcher. Spell Catcher observes what you’re typing in every program and then either corrects or says your spelling errors as you make them. Spell Catcher runs on Mac and Windows and plays a sound when you make spelling and grammatical errors. It’s remarkable for annoying co-workers-especially with the odd sounds the program makes. One can alter the sound it makes in to be either very loud or very unique/awkward.

Prank calls are also another common type of funny text-to-speech prank. There are a lot of opportunities for pranksters to use text to speech programs to make prank calls to their unsuspecting victims. The voices generated can be altered to bring out the effect one would like to send.

Another text to speech platform joke is setting up an appointment with a coworker to teach them a speech-recognition program. Then, prior to the meeting, set your wireless keyboard to the coworker’s computer. Explain to him that the software needs a sample sound so as to recognize his voice. As he makes his demo sound have a coworker type up some gibberish on a text to sound program so that the computer says complete different stuff than expected. Watch with glee as your target begins to get frustrated, talking louder and altering his pronunciation as he to tries to make it work. A great prank if pulled off correctly.

Finally, a basic, yet funny text to speech prank is to just have your computer “punk” a co-worker or friend. Just wait until he and others are around you and then have a bunch of trash ready to go. Fire up your text-to-speech software, and let your computer tear into the target. I personally have done this & it was hilarious…

Source by Andrew S Clayton


The Sony Ericsson X1 Xperia is a new introduction by SONY in the mobile sector. Sony has taken due care so that no feature is left behind. Sony is already famous amongst youths and has maintained its brand reputation this time as well.


The Xperia works on Microsoft Windows mobile 6.1 professional edition OS, and QUALCOMM MSM 7200 528 MHz CPU. Apart from this its messaging features include SMS (threaded view), MMS, email, push email, IM and WAP 2.0/HTML (IE), RSS FEEDS browser is also incorporated.

The Sony X1 comes with a GPS feature with the help of which, you can go anywhere without any problem, as it can tell you your exact position. Besides that, the phone comes with a stereo FM radio with RDS.

A GPRS class 10 (4+1/3+2 slots) enabled the phone to give you a superb speed for transferring data easily. Beside this other data features include EDGE, 3G HSDPA, 3G HSUPA, W-LAN WI-FI 802.11b/g, a mini USB v2.0 and Bluetooth v2.0 with a2dp.

This is a speaker phone with vibration, downloadable polyphonic ringtones and MP3 ringtones as alert types, along with a composer feature. Apart from all these sound features, It has 3.5 mm audio jack which provides clear sound.

With 110.5 x 55.6 x 17 MM as its dimensions the X1 Xperia weighs just 148 GMS.

This Phone has internal memory of 256 MB RAM and 512 MB ROM and can store unlimited call records. With its photocall phonebook feature, this amazing phone can store unlimited contacts. The Xperia also comes with an incorporated external micro SD card slot.

This Phone comes in two trendy colours; solid black and steel silver. Some games are already in phone and more can be downloaded.

New technology features like JAVA MIDP 2.0, picture editor, T9, MP3/AAC/MPEG4 PLAYER, pocket office (Word, Excel, PowerPoint, One Note, PDF viewer) and an organiser are all available with the Sony X1 Xperia.

Source by Faith Hill


Property owners, operators, managers, and leasing agents are for the most part still overlooking short message services (SMS) or text on cellular phones as a key marketing area for their rental property management business function. Married to our office phone system and computer system, we have failed to recognize our customers have moved on. Today, many properties residents rely on cellular telephone and have ditched their land line phone. At the same time, phone companies have seen telephone call traffic has plummeted while text service has sky rocketed. Our marketing and leasing efforts need to recognize and get on the band wagon.

In the past, properties relied on their phone number and leasing office as the best way to reach and be reached by prospective customers. Now, many of our renting prospects would like to never see our bright smiling face and at the same time, they would like to be able to reach us at any time of the day or night. We can view this shift as unreasonable and undeliverable or we can go about finding out how to meet our customers’ needs and thereby gain revenue and market share.

What is the solution?

Step 1 is the office land line should take a back seat and if your cell coverage allows you may want to consider dropping it altogether. I’d argue you will be better off. As it is, the need to be near your phone with its fixed position is a ball and chain holding you to poorer property management, weakened customer service, and diminished sales. Instead, switch your office to a cell phone enabling your prospects to reach you by phone, text, or email at any time of the day or night. You will be stepping on to the swelling momentum of communications.

Step 2 is commission and pay your management to respond at all times and you could see increases in sales of 20% to 40% because this is the amount of traffic statistics show you may be foregoing.

Step 3 is change your marketing collateral, signage, websites, and training to announce to the world your new focus and new level of attention.

Step 4 enjoy the sustained market advantage you win as your competition is held in the grip of terror at acting on this overdue and needed change. Watch your sales stablize and grow while their’s weakens and perhaps falls over time because of their lack of flexibility and vision.

Source by Blake Dale Ratcliff


At a 2005 Bon Jovi concert at the MCI Center (now the Verizon Center) in Washington, D.C., those who had Sprint or Nextel cell phones were invited to send text messages that were scrolled across a giant screen behind the band. Besides the expected “shout outs” to Jon Bon Jovi, the texts included happy birthday wishes and several marriage proposals. That concert was only one of the signals that the text-messaging revolution was about to begin.

According to the Mobile Data Association, over 2 million text messages are currently being sent every day. As the text message receivers get more sophisticated, about 10 million pictures and video messages are now being sent each week.

Most people use text messaging routinely to communicate with family and friends. A survey found that over half of Americans use text messages to tell someone they loved them or missed them. The same number-2 percent-used text messages either to end a relationship or propose marriage. Many people now have programmed their handheld devices to transfer emails, and even landline telephone messages, to mobile text messages. Some set up their text messaging to receive alerts on news, traffic, and weather.

Text messaging also has a wide range of marketing applications, such as ordering products and services, entering contests, and voting in surveys. Businesses are now using text messaging to reach employees with anything from important developments, to the time of a scheduled meeting.

Since people have become more accustomed to cell phone use, text messages are usually read within 15 minutes of receipt, and responded to within an hour. A big plus is the lack of “junk” text. Because of the sophistication of the delivery systems and the costs associated with mobile messaging, usually texting is sent only to those who have shown an interest in a product or service. By law, opt-out options must be clearly displayed.

As a result, it is estimated that less than 10 percent of text messaging is spam, while as much as 65 percent of email is unwanted and goes directly to the delete basket.

Source by Yuan Yudistira


Just as North American business is catching on to the benefits of SMS marketing systems, the mobile web revolution is beginning to take shape and define itself as a serious contender in the mobile marketing world. In only the past few years, North American marketers have realized the potential offered by SMS marketing in reaching their target audience quickly and easily in a highly personal, private and direct manner. From contests and direct product information to coupons and consumer polling, SMS-based marketing services have sprung up from the basic need for advertisers to connect with their target markets and create a lasting impression.

But SMS marketing has its drawbacks, especially with regard to the law and technological limitations in Canada and the United States. For example, it is very difficult, even impossible in many areas, to push multimedia content like pictures or video to a user in a cost-effective way through an automated system using a short code. At the same time, legal issues and regulatory limitations make it difficult for smaller organizations to compete in the SMS marketplace due to increased operating costs caused by restrictive legislation in many parts of North America.

Enter dot-mobi. Still in its infancy, mobile web services — often referred to as dot-mobi sites due to the .mobi domain extension that has become available — can be expensive for the consumer, ranging from a few cents per web site to several cents per kilobyte downloaded depending on their mobile carrier and service package. With the advent of the iPhone, these costs are expected to drop dramatically in the near future as consumer demand increases for less restrictive mobile web surfing capabilities.

A mobile website operates in basically the same way as a traditional website, with the ability to easily collect information through forms and display stylized pages with images on almost any modern mobile phone. Unlike SMS, dot-mobi sites do not incur per-message fees for either the information provider or the consumer, and there is no limit to the length of a message that can be sent. The mobile web is also unregulated by telecommunications law, and can therefore be used as a less expensive alternative to SMS for providing information to consumers internationally without the hassle of applying for permission to operate in each country and without paying for the ability to send messages across each individual cellular carrier.

For all of the benefits that the mobile web offers to advertisers and marketing agencies, many marketers will continue to prefer SMS for its ability to collect personal information and build opt-in lists of consumers to whom they can send messages regularly. This will be the same reason that many consumers will prefer to conduct their business through the mobile web in relative anonymity. While many marketers consider one request for information an explicit invitation for further communication, many consumers find this approach to be distasteful and would prefer the ability to choose what information they view, and when.

While it is clear that SMS marketing isn’t going away in the short term, the mobile web has given us a clear vision of the future of mobile marketing, opening up a host of possibilities that were not easily accomplished with a fluid, natural progression through traditional SMS systems. The only question that remains is how quickly the marketing community will transition from SMS to the mobile web.

Source by Tyler Kivari


In business, there are only two questions owners ask about anything new: “What is it?” and “What can it do for me?” All other questions are merely to clarify one of those two.

For today’s business owner, the “newest” new is “text message advertising.” So, let’s answer the questions.

What is it?

If you have been out and about at all in the last few years, you have seen nearly every teenager busily pecking away on their cell phone– not talking, but texting. According to CTIA. the wireless industry’s closest thing to a trade group, there are more text messages sent every day than there are people on the planet.

Short Message Service (SMS) has a 160 character limit, which is both good and bad. It can be bad in that you can’t exactly text all the juicy details about something, but it’s good in that it nearly guarantees a read. Estimates range in both read rates and time lapse to read, but they all come in at over 90% read within minutes. Compared to newspaper, email, direct mail, or any other way to get a message out, it’s as close to a guaranteed read as there is.

What can it do for me?

In short, (no pun intended) SMS can increase the number of new customers you have, and increase the repeat business you get from existing customers.

Let’s use a restaurant as an example. You go into the restaurant, and are informed either by something on the table, or by the waiter, that if you text JACKS to 82222, you will receive a free drink with your meal. (In this example, “JACKS” is a keyword, and “*82222″ is a shortcode.) You take out your cell phone, send the text, and a few seconds later receive a text message back that you will receive the free drink by showing the message to the cashier.

Forward two weeks. It’s Thursday morning, and you are wondering what you are going to do for lunch. Your phone beeps, and you see you have a new message. It says, “Between 11 and 1 TODAY, get a free dessert with any entree at Jack’s. Show this message to cashier to redeem.” Decision made.

It doesn’t have to be a restaurant. Retail stores can have a sale exclusively for subscribers. Sports teams sell more tickets with special promotions. Golf courses can promote an early evening special. Youth groups can let everyone know that summer camp fees are due tomorrow. The list is literally endless.

If you see a use for SMS in your business– and if you don’t now, you soon will– there are a few things to know before you start.

1. Be legal. Right now, the SMS field is not plagued by spam the way email is. Estimates now are that over 90% of all emails are either sent straight to spam or are not read. It’s hard to find an email from anyone except a close friend that doesn’t contain some kind of pitch and link in it. In spite of strict anti-spam laws, there are still companies that mine for email addresses and then sell them as legitimate.

If you use SMS to advertise, be sure you get the information legitimately, and always give them a way to stop. Don’t send a message to anyone who has not first sent you a text to get something, and don’t send them anything after they say they’d like to stop.

2. Be informed of your options. Decide what you want your messaging service to do for you. If you are a church that wants to send out a “devotion for the day,” your needs will be entirely different than if you want people to get a message to come into your store when they are close by.

If you are a radio station or some other kind of advertising medium that wants to resell your service, you will want to see how many keywords you can get, and how many sub-keywords from each of them. Find out how many response messages you can send, and how many new messages. As with anything else you purchase, it’s better to do your research ahead of time than to wish you had.

If you are a non-profit agency, or even a political candidate who is wanting to receive donations for something, you will want to know if that is possible.

3. Continue with traditional marketing methods. Text message marketing is not yet the be-all and end-all. You will still need to continue with at least some of your traditional methods. Including your keyword and short code in your other advertising will increase your responses. As your text messaging data base grows, your other advertising venues can decline.

4. GIVE. People don’t willingly give out their cell phone numbers to strangers, and if you are going to capture a phone number, you need to make sure they get value for it. “Free” is the operative word.

Campaigns that are exclusive to the texting data base are extremely popular. Before hours and after hours campaigns are getting huge responses. They need to feel like they are getting something special, and not just a text that gives them something everyone else also is getting.

5. Be respectful. (Show restraint). Two to four messages a month will probably be more effective than bombarding them every day or so. Too much, and as soon as they see who the message is from, they delete it.

Also, don’t be cute with your audience. “Was gr8 2 c u” may work when a teen is texting a teen, but not for business. In all of your messages, show respect for your clientele.

The field is wide open. The possibilities are endless. Text message marketing is here to stay, whether you use it for your business or not.

Source by Jack Beddall