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Mobile Marketing;Mobile SMS, Text Message Marketing

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One-Stop Mobile Advertising Platform to implement Mobile Text Messaging and Mobile Coupon Campaigns. Consumers are looking for different “content” on the their cell phones and other mobile devices. While mobile marketing is expected to increase Drastically in the future, Mobile Business Ads provides the platform to allow you to get started with a simple but EFFECTIVE mobile campaign.

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Source: Mobile Business Ads – Mobile SMS Text Messaging Platform (Youtube).

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All-Products-Online.com – Read 1000’s of Articles on Text Message Marketing!

All-Products-Online.com – Read 1000’s of Articles on Text Message Marketing!
http://www.all-products-online.com

Hundreds of highly informative articles on mobile text message marketing from leading authors.
english-USA
Posted by Randman011

tags;  sms marketing, mobile marketing or text message marketing,text messaging ads, mobile, marketing, sms marketing.

Wednesday, 16 Aug 2013  7:38:45 CST

Check out how sms marketing, mobile marketing or text message marketing can build your customer base, fast! Here are videos & articles featuring different types of businesses using text message marketing to send large volumes of text message specials to their exclusive, totally ‘opt-ed’ in for your specials. Details on how any type of business can use mobile marketing to drive their customer base to their store (whether virtual or real) as an ever increasing surge of new and repeat business. With this sms marketing plan you can increase the size of your customer list almost any day your open for traffic. Growth rates being reported range between 15% to 50% even more in one or two months.  Bring them in by the dozens whenever you want. Great for filling the ‘slower times’ of day or night!
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http://all-products-online.com/facts-you-have-to-find-out-about-text-message-marketing/

Text message marketing; Facts you have to find out about!

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Amongst the a variety of methods of text message is the most recent medium of getting to the customer immediately. Mobile text marketing has created a massive opportunity for service providers as well as other business people to improve their sales.

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Being a affordable and effective method lot of modest time companies pick it up to let their target market know of their existence. The main reason a lot of companies have looked to text message marketing and advertising is due to the fact it has several positive aspects over conventional types of advertising. Until recently mobile marketingwas only price effective to big firms and organizations. Even so, using the introduction of new technologies, this chance is also available to small time companies. With the use of SMS marketing it is possible to now quickly distribute messages in bulk to list of customers you’ve got. This has now created mass text message advertising or social media marketing less costly than direct mail, newspaper, radio as well as other forms of promotion. social media marketing is your answer.

This is supported by the significant ROI you make on the investment when compared to the other kinds of promotion strategies you use. Try social media marketing for Two Weeks for Only a $1; We think you’ll love social media marketing or text marketing and it will soon become half of your new business growth.

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Even so, every single business man aiming for mass text message as a structure for marketing needs to know information on the technique. For starters, you could possibly be genuinely enthusiastic about the long list of mobile subscribers, but your SMS provider might not reciprocate the very same. An crucial goal of text message marketing is to develop the list if the subscribers over time.

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As the method is well-liked the list can grow from a few hundreds to many thousands in no time. But to deal with the wireless short code is often a challenging task. The dilemma can get grave if your provider isn’t aware of your list growth, and consequently the number of text messages you need to send at one time, you might be setting up your account, along with other accounts on the short code, for delivery issues. The carriers need to be well conscious of the maximum number of text messages that may be sent at any given time and per month. Hence you need to work with your SMS provider to communicate with them the requirements and also the particulars of the campaign you’re running. Or, run it yourself with YepText mobile marketing.

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Another crucial factor that need to be kept in mind is that the mobile text marketing message should not be the very same as the Twitter or Facebook updates. It’s important you treat this channel of advertising as distinctive as the other techniques you adopt as it has the capability to supply a message with a extremely high read rate. Unique care should be taken to style an proper message and delivery time of day. Sending messages that are not of considerably value to the customer, overly frequent messages and messages sent at the wrong time can lead to high out puts but with a lot more complaints and no ROI from the customers.

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Text message marketing will be the new way of dispersing the buzz. But like every single other marketing and advertising technique it wants to be done smartly to take pleasure in significant returns.

Text message marketing will be the new way of dispersing the buzz. But like every single other marketing and advertising technique it wants to be done smartly to take pleasure in significant returns.

Thanks for viewing!

Randman011

Check it out. Also, check out the many videos posted daily!

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Communication isn’t just about what you say – it’s also how you say it. In the digital age, numerous new technologies have been developed to help people save time while getting their message across. Being able to conveniently send out free text messages via Microsoft Outlook and Google Voice saves significant effort, and allows you to focus on getting the message exactly right. Now, users can simply input their Google Voice number into Outlook and send a text message, for free!

This fusion of communication methods dramatically reduces the amount of time any one person has to spend toggling between different devices to communicate. Although many mobile devices can check email on the fly, text messaging is the preferred way to go for a wide variety of professionals and their associates. It’s immediate, concise, and demands attention from the person receiving it. Those who enjoy Outlook’s sophisticated layout and suite of features will particularly revel in the fact that they can now send text messages without having to have a separate account or phone. The user name and password information stays in Outlook – all that’s required is a Google Voice account.

Being able to send text messages from Outlook means busy executives, assistants, and other office personnel won’t have to use their cell phone to fire off that last minute text. This freedom makes it possible to get tremendous amounts of work done. Plus, Outlook keeps a record of messages, which can be vital later on for recordkeeping purposes. The very nature of text messaging makes it imperative that the text gets sent quickly and with a clear, powerful meaning. Better yet, the messages are secure – no information is stored on outside servers, allowing users to communicate without fear of having their messages intercepted by uninvited third parties.

The wide ranging nature of Google and Microsoft’s Outlook makes this particular service ideal. As an international company, Google’s reach knows no bounds. Microsoft’s Outlook, which has continued to impress users with its functionality, accessibility, and reliability, is a proven technological staple of business professionals worldwide. In a time when cost-cutting has become one of the primary drivers underpinning numerous business decisions worldwide, having an instant communication method that doesn’t add to the bottom line is an essential component of any business that wants to stay competitive. By utilizing these incredibly common programs in a new, hyper-efficient way, businesses can reduce their overhead yet simultaneously increase their productivity. That’s a combination that’s very hard to resist.

By seizing the opportunity presented by Google Voice and Outlook we have managed to create a free communication technique that will undoubtedly become increasingly popular as more and more companies realize the benefit to their overall cost structure..



Source by Bones Ijeoma

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The SMS Long Code has hit a level where its adoption rate is significant enough to get attention from Short Code providers. When searching for information about the Long Code you will find plenty of “opinions” for and against its use from providers of both technologies.

As a veteran of 25 years in the telecommunications industry and having worked within both the wireless and landline sides of the industry, I will do my best to present the facts without prejudice and let you the reader decide what you think is right and what is best for your situation.

I will start with what the Long and Short codes are, and a brief history on how they evolved.

Short and Long Code Background

Short Code

The Short Code was created by the primary cellular carriers, CTIA, Neustar and a handful of others in 2003 as a solution for carriers to handle the higher volume, more bursty A2P (Application to Person) text messaging traffic. P2P (Person to Person) text messaging would be handled through standard 10 digit phone numbers. The Short Code was created as a 5 or 6 digit number that is leased on a monthly basis for higher volume A2P traffic at a cost of $500 or $1000. Numbers deemed “common” are $500/month and vanity numbers are $1000/month.

Once a Short Code is obtained the lessee then has to submit to the carriers a quite comprehensive plan outlining how the code will be used. This is usually done through a handful of aggregators that work with all the carriers.

Neither the Short nor Long Code escape the transactional charges that are applied to each message sent and received. The transactional costs to the end user can range from $.02 to $.05 with the Long Code usually being less expensive than the Short Code.

Long Code

The Long Code is a 10 digit telephone number that has been enabled for text messaging. Until 2003, the Long Code was the only way text messaging was transmitted because the traffic was all P2P. There is a lot of controversy over using the Long Code for A2P traffic in which I will discuss later.

For now, there are two flavors of the Long Code, and it is important when reading articles to identify “prejudice” opinions. It would be equally horrible to commit your company to a bad idea as it would to omit something that makes sense.

Reputable companies such as ILEC’s, CLEC’s, Virtual Telephone Service Providers, Cable Companies, ASP’s and others I may have missed, can use the Long Code for text messaging. I will label these companies as legitimate, reputable users or potential users of the Long Code, but will again cover the controversy within this later.

The second flavor of the Long Code will often be referred to as Grey Route numbers. It is a loosely used term, rarely clarified and often used as propaganda to create confusion in the competitive Short Code/Long Code debate. It is most often associated with companies/people who are trying to get around ethical use of the Long Code.

The concerns around Grey Routes are their use for questionable applications, such as spamming (sending messages to someone who has not asked for it, ie… “opted in”). This is usually executed by companies setting up banks of SIM cards, purchased from a mobile carrier and used to blast out unsolicited text messages to many people at once. Because it is coming from what appears to be a cell phone it looks like P2P text messaging, when in reality they are just masking what they are truly doing.

It is called a ‘grey route’ because it is simulating an individual users (P2P) account, however it could be sending out thousands of messages at a time and will slip through the cracks until reported.

Businesses who are approached to work with a mobile marketing company that suggests or conducts their business through Grey Routes should realize the potential risks of losing their money and more importantly the potential concerns for promoting a product through spamming.

The cost for a Long Code is simply a feature charge on top of the regular monthly cost of a phone line. Costs for the additional feature should be in the low 10’s and never 100’s or 1000’s.

The Issues

Both the Short and Long Code have supporters and both have valid points to support their opinions.

Short Code providers defend the right to block 10 digit NANP (North American Numbering Plan) numbers enabled with SMS because they deem any messaging traffic from a 10 digit number, sent to multiple people at once, or being sent at rates faster than someone can type, is spam and therefore will block it.

In a recent Mobile Marketer article, Jay Emmet, General Manager of OpenMarket, a leading aggregator for Short Codes said – “Any organization that sends an unsolicited text message to a consumer is in violation of the “Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003″. One of the key concerns is establishing and maintaining consumer protection. With Long Codes or grey routes, an unscrupulous content provider can send unsolicited SMS to a mobile subscriber, using unauthorized carrier access.”

This is a good example of a statement made about Long Codes that was said for one of two purposes. Either Mr. Emmet doesn’t understand that Long Codes can be deployed through non-grey routes by legitimate, respectable phone companies, which he does clarify by calling them “unscrupulous content providers” or he is labeling Long Codes and Grey Routes one in the same. Maybe he is doing both but lumping together the reputable companies with the spammers, of which no one stands behind spammers from either of the Long or Short code supporters, is an injustice for the reputable content providers and the businesses who would truly benefit from the Long Code.

One of the more challenging issues of the Short Code is it’s unnecessarily costly and there are many approvals to go through, sometimes taking up to six months before it can even be used. Short Code supporters say the system was created this way to protect the end user from annoying and unwanted text message solicitations.

Long Code providers that fall into the reputable category, as I discussed before, feel the text messaging market is monopolized and the wireless carriers illegally block legitimate traffic in fear of it being spam.

Even the reputable Long Code providers shun the use of a 10-digit phone number through a grey route and strongly look down upon any company sending unsolicited text messages to subscribers.

Other issues expressed by Long Code providers are how inter-carrier messaging decisions are made by associations and companies that have a vested interest in their own companies. It is felt that these decisions and actions create barriers for fair competition and ultimately hurts the small business and the consumer.

The Controversy

The companies and associations that control the Short Code are very powerful and are financially very strong as a group. In 2003, the introduction of the Short Code was an example of their power.

The new rule said SMS over a 10 digit number that appeared to be A2P texting would be blocked and all companies sending A2P texting moving forward would have to start paying a monthly lease for a Short Code and a transactional fee for sent and received text messages.

In a class action suite filed by a reputable messaging company which makes its living with solutions for both the Short and Long Codes, filed 4/5/2012 against the Short Codes governing body companies, to list a few: AT&T mobility LLC, Verizon Wireless, Sprint Nextel Corp., T-Mobile USA, Inc., US Cellular, CTIA-The Wireless Association, Syniverse Technologies, Inc., Nuestar, WMC Global, Inc. and others, here labeled “Carrier Defendants”, it is stated -

“The Carrier Defendants conspired to set up systems under which persons transmitting A2P SMS could not use inexpensive ten-digit telephone numbers, but were forced to use common short codes (CSC’s) – five digit (and later six-digit) numbers at materially higher lease and transmission charges with additional fees for connectivity and content review, all of which resulted in substantial overcharges to persons transmitting A2P SMS and materially higher revenues for the Carrier defendants and other defendants.”

Summing that up, the Class Action law suite is claiming the Carrier Defendants have violated Sections 1 and 2 of the Sherman Act of 1890, a landmark federal stature on competition law that prohibits certain business activities that reduce competition in the marketplace (anti-competitive) and requires the US Federal government to investigate and pursue companies and organizations in violation.

Interesting as well, in a closed meeting, as recent as last falls CTIA show in San Diego, CA, the CTIA put it in writing to prohibit A2P messaging using the Long Code in their new inter-carrier text messaging guidelines.

My Take on It

The Short Code was created in a time when text messaging was just starting to catch on. If one keeps in mind a statistic published in 2003 from the CTIA showing monthly volumes of text messages sent in the US were reported to be 1.2 Billion The CTIA’s latest data shows that same monthly number at a whopping 193.1 Billion. That is a 16,092% increase in text messaging volume.

With that said, it is safe to say times have changed. During this time, consumers and companies have gone through an educational and adoption process with text messaging. How it used, who it is used by, and more importantly what the consumer wants out of text messaging has all changed.

I agree that the consumer needs to be protected, but assuming that consumers would tolerate spam is an insult to our very own text messaging education we provided them during adoption and more importantly an insult to the consumer.

Grey routes used for unapproved purposes should not exist and those who choose that route should be shut down and I am sure this process would happen quickly because the average consumer won’t tolerate it, nor pay for it.

What ever the evolution of messaging follows it will only be a band-aid until the next technology comes around. The companies who can adapt in a “fair playing field” are the ones I will be writing about in another 9 short years, the amount of time it took text messaging to grow by 16K percent.

Short Code providers need to let go of their strong hold and realize the industry has changed. If they aren’t aware of these huge changes, maybe they should read this article

Businesses have a legitimate need and right to use both the Long and Short codes but Long Codes can’t support these businesses because traffic will be blocked by the carriers.

Example: A College that needs to send out an emergency alert message to their students, technically, based on the way the rules of inter carrier message are written, cannot use a Long Code because it will either be blocked or throttled to a speed to slow in the time of an emergency.

Overall, such a great job has been done building the communications infrastructure in United States and it should be used to its fullest potential. In order to do so, we can not focus on yesterdays needs. We need to focus on today’s needs and how to meet the needs of the future.



Source by Greg Prescott

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Ready to use powerful case studies in your marketing plan?

Three elements you must include.

Leveraging social proof and the power of storytelling, case studies prove to be one of the most effective forms of content marketing any organization can use. At its core, a case study is the story of how one of your customers used your product or service to solve a pressing problem.

Here are the three elements persuasive case studies all share:

  1. Problem
  2. Action
  3. Result

Problem

It doesn’t matter whether your organization’s business model focuses on offering products, services, or some combination of both; what drives customers to do business with you is their search for a solution to a problem. It doesn’t matter whether you sell B2B or B2C – business is driven by solving problems.

The first element a compelling case study includes is a presentation of the problem your subject faced. What was the problem? How bad was it? What aggravated the problem? What would happen if the problem did not get resolved?

Your case study writer should expound on the problem, including enough detail and a powerful quote from the subject. The goal is to tell the story of this problem in enough detail and with enough vivid description to have your prospects who read this piece nearly squirming and feeling their palms sweating because they so completely identify with the problem themselves. It’s not enough to state just the facts. In your description of the situation, pour salt in the wound. Rarely do businesses and individuals take action unless the pain of NOT taking action becomes too great.

Action

In this section, you’ll detail the steps your subject took to solve the problem. Most likely, yours was not the first solution they tried. Detail the long and looping journey your subject endured in the quest for a solution. What other solutions were tried first? What happened? How did those solutions make matters worse? How close to giving up did your subject come? What pressures mounted because no effective solution could be found? How did their prior attempts to solve the problem make them skeptical about the potential of your solution? What objections nearly made them ignore the solution you offer?

Your goal in this section is two-fold: to continue engaging your prospect, and to address the objections and concerns they have, too. It may work well to follow the Feel, Felt, Found pattern as you address the objections you raise in your case study. Describe the concerns your prospects feel as they consider your solution. Validate their questions by demonstrating that other customers felt the same way. Discuss what your subject found as a result of moving forward – in essence, that their original concerns and objections were unfounded.

Result

This section serves as an “After” to the Problem section’s “Before”. As your readers reach the end of the case study, if you have written it using effective storytelling elements, they are eager to find out what happened next. They are feeling more confident than ever that your solution will work for them. They are drawing parallels between themselves and your case study subject, and they want to know exactly how well your solution worked in this case.

Include as many specifics as you can: tangible results, statistics, numbers, quotations, and percentages to show improvement of the situation. Don’t round your numbers. Specific and exact numbers are far more compelling. Be sure to detail the domino effect caused by resolving the original challenge. How did your customer’s situation improve? What resources and opportunities did your solution open to them? What would your case study subject say to others seeking a solution to the same problem?

With a well-written case study, you have the opportunity to hold your prospects in the palm of your hand, leaving them wanting to read more, leading them to see themselves in the storyline of your very satisfied customers.

Will case studies work for your organization? Should you allocate staff resources to create them in-house?

Request a complimentary consultation to find out.



Source by Sue LaPointe

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Are you one of those marketers or businesses that think you are actively engaged in bulk SMS marketing simply because you’re blasting out bulk SMS filled with “irresistible offers?” Bad news: That is no marketing and you’re just wasting your time and money. Good news: You can turn things around, but first, you need this knowledge…

What is marketing by the way?

According to the market legend Philip Kotler and his co-author Kevin Keller in the book powerful book, Marketing Management, “Marketing is about identifying and meeting human and social needs. One of the shortest good definitions of marketing is “meeting needs profitably.””

And I particular like the definition of marketing by Richard Schefren, “Marketing is bringing the market to desire your product or service.”

So, are you really doing bulk SMS marketing?

Taking into consideration the above marketing definitions, would you say you are really doing bulk SMS marketing? I mean, if you rent a phone number list or even build the list yourself, then send out promotional offers to them, would you say you’re marketing? Would that bring your market to desire your product or service?

Not likely. It takes more than that. That is what people call “sms blasting.” In fact, bombard people with too many offers and they’ll come to dislike you instead of desire you and your product.

That said, when is one said to be doing SMS marketing, really?

When SMS marketing really takes place

First, understand that marketing is a process and it does take time to materialize. To do bulk SMS marketing in the real sense of it, you have to build your own phone number list from scratch or buy a list whose demographics you know, I mean list that has people that are really in need of what you sell.

When you have that in place, identify the human and social needs of these people as Kotler and his friend have said, then meet these needs by consistently providing resources that solve their problems and/or help them achieve their goals… while at the same time demonstrating your competence and quality.

As time grows, your list will get to know you and identify with you. Then selling to them becomes easy. That’s marketing. And let’s not forget the good old of practice of segmenting your list so that you can communicate to them in a targeted and personal way.

So, blasting people with the same message at the same time is no marketing at all. And if you want to succeed in your bulk SMS marketing campaigns, taking the time to market as against blasting is not optional, it’s mandatory. Change course today!



Source by Edwin J Akpan

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Lonely married women who are having a unsuitable married life try to look for new boundaries for their lost pleasures and desires and engage themselves in discreet extra marital affairs. The number of women looking is on rapidly increasing. There are a plentitude of married seeking women out there who are looking for what they lack in their marriage now, namely companionship, passion, romance, lust. There are many websites now on the internet which feature lonely housewives or other married people looking for friends with benefits.

It’s a private, anonymous environment where you can meet online, hot local women who are serious about enjoying a great sex life and unlike all those Singles Sites out there, YOUR own marital status is NOT going to be an issue. In fact, in most cases, married men and women looking for affairs love their hubby and kids, and have no intentions of interrupting their home and family life. They just simply need a good romp in the hay every now and then. Not a new relationship.

Married personals gives you a confidential, secure venue to place and view discreet personal ads for affairs with married women. To fool around with local married women in your local area you simply have to try this new discreet service. Thousands of lonely married women in your area are looking to date discreetly tonight. You will be amazed at the number of bored housewives in your zip code.

Some Lonely married women stray into unfaithfulness just for the thrill of it, because they are not reluctant to play with fire to bring back that oomph into their dull sexless lives. Often it is said that boredom is the probable cause why Lonely women start searching out clandestine affairs with men either single or divorced or even married. Some women drift into adulterous affairs seeking that elusive something to light her spark again and make her come alive.



Source by Wendy Margolis

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The Straight Talk plan is a cell phone provider sold exclusively through Wal-Mart. It is a service provider that offers plans with unlimited talk time, text messaging and data for $45/month. The benefits of a plan like this is there are no contracts of any kind. You pay as you go without the hassle of being pigeon-holed into a 2 year service agreement.

There are no surprise charges on your bill, hence the name “Straight Talk.”

More and more people are signing on everyday with pay as you go contracts because of the freedom it gives its users. What’s even better is the fact that you can purchase quality phones for great prices without the “discount with a 2 year contract” crap. You buy your phone, and use it when you want. That’s it. Phones range in price from $29.99 (LG200) up to $174.99 (Samsung R355C).

You can even get a Motorola Razor phone (MOTORAZR V3A) for under $100! Those are low prices offered by the bigger carriers only as long as you agree to their long contracts. (boo)

When ordered through the Web site, all phones will be shipped via UPS 3 Day Ground for free until September 30th. Another reason to go ahead and pull the trigger on one of these contract-free phones and plans!

For more information, check out this site link below which reviews in detail the Straight Talk service plans. This site will enable you to decide weather Straight Talk is right for you!



Source by Christopher Halloran

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You have a message you want to get out. That’s great. However, you have a lot of competition for the attention of your audience. Direct mail, TV and radio advertising, newspaper and periodical advertising and of course, internet advertising. And we have not even started talking about social media (for example, Twitter and Facebook). All of this competition for the attention of your audience could be bad news. The good news is that you have so many channels, or tools, to get your message out. With a little knowledge and some well-planned strategy your business can be one of the few that get the right message to the right audience at the right time. Here are three tools to make sure that your message stands out.

If you wanted to pound a nail into a wall, you would not use a pair of pliers. Likewise, if you wanted to tighten a faucet, you would not use a hammer. In other words, you need the right tool for the right job. That means you need to know two critical pieces of information: 1) what is your desired outcome and 2) what is the best tool to get you there. This is true in any endeavor, be it carpentry, plumbing or communicating. Here, of course, we are talking about communication, which is a good thing because I know nothing about either carpentry or plumbing.

On the other hand, I do know about communicating a message. Effective marketing and communications require you to start with the end in mind. What is it you want to accomplish? Ask yourself, at the end of this, what do I want to have happen? Without this critical piece of knowledge, you can never strategically get where you want to go. You could end up there accidentally, but it would take you a lot more time and a lot more money. In this economy, very few of us have extra time or money. I know I sure as heck don’t.

So what is the goal of your marketing campaign? Obtain more leads for your sales staff? Drive visitors to your website? Get people into a local restaurant? Have people buy their next car from your dealership? Create a robust online community? Whatever the answer is, you need a clear picture of your desired outcome before you can strategize how to get there. You then need accurate information in the form of accurate data and business intelligence so you will know what is relevant to your audience. Finally, your offer has to be one that allows a win for you and your audience.

SO LET’S TAKE A LOOK INSIDE OUR STRATEGIC TOOLBOX:

  • TOOL #1: KNOW YOUR DESIRED OUTCOME BEFORE YOU START
  • TOOL #2: CURRENT, ACCURATE DATA IS KING
  • TOOL #3: MAKE INTERACTIONS WIN-WIN

We will look at each of these in more detail in this week’s three part series Three Tools to Build an Outstanding Communication Strategy. So make sure you check back, or even better, subscribe to the feed. Don’t miss out on a tool you could use to build your business.

TOOL ONE: KNOW YOUR DESIRED OUTCOME BEFORE YOU START!

Good communication is never random. Never left to chance. There is a strategy behind the best, most effective communication campaigns. To come up with an effective strategy, you have to start at the end. That’s right, start at the end. By that, I mean you must determine what you are looking to accomplish with the campaign. There are some examples in earlier sections (I assume you have read the earlier parts of the series. If not, shame on you! But because I am a nice guy, here is a link).

Quite simply, you cannot start any journey without knowing the destination. Lewis Carroll summed it up nicely when he said, “If you don’t know where you are going, any road will get you there.” Even Plato understood this, stating in The Republic that “[t]he beginning is the most important part of the work.” A clear outcome is where you start your work.

What is the difference between a wish and a clearly defined outcome?

A clear outcome is well defined with start dates, end dates and metrics by which you can measure your success. Your outcome should be objective. Instead of “I want more leads,” you should be saying, “I want 5% of the recipients of this message to go to the web-landing page and register for our monthly newsletter.” In the first example, one new lead would meet your goal. If you are selling nuclear submarines, that might actually be your goal, but most of us are not in the business of selling one-offs. The difference in the second example is that you have a measurable, objective way to determine if your communication strategy is successful.

Once you have your outcome clearly defined, you have to strategize how you can reach that outcome. Let’s take the restaurant campaign as our example. You want to reach local customers and increase your customer base and your ability to communicate to your audience. The first thing you need is data. Data can come from many sources, but no matter what, data is king in this information age. You can use a list you have generated on your own or you can buy a list. Either way, it is a first step toward more effective communication.

You can also use a number of methods to reach your audience. Direct mail, email, internet advertising, text messaging, advertising, or combinations of all of them. As we are focusing on data, let’s look at a very basic, targeted customer acquisition campaign. First, you need your list. For this example, let’s say you have no data of your own so you need to buy a list. There are more companies selling lists out there than there are grains of sand on Cape Cod (hey, I’m a Boston guy; if it makes you feel better, you can say the beaches of Long Island – the point is the same). The key here is to make sure you use a reputable, list broker who keeps their list current and accurate. If your list is out of date, your campaign is doomed from the start.

TOOL TWO: CURRENT, ACCURATE DATA IS KING!

Which strategy do you think will yield better results?

1. I will send out mailers to 100,000 people to get more business.

2. I will mail 10,000 personalized postcards every week for ten weeks. Each card will have a personal URL so that the effectiveness of the message can be improved every week.

OK, that was a stupid question. Obviously, answer number 2 will get you better results. My insane pet dog even got that answer right (then he peed on my rug). Yet despite the fact that answer number one obviously results in a less effective communication strategy, I have seen more companies engage in that type of marketing than I have seen engage in the second method. Sometimes the obvious solution is not the easiest solution.

The ability to accurately measure results is critical to success in communication. Who saw the message? Who opened the email? Who read the post card? Who used the QR Code on their mobile phone? When did they read it? Who went to the web landing page and what did they do there? All of this information is easily ascertainable and it is extremely valuable.

With this list you send out a direct mail piece with a compelling call to action to visit a web landing page. In our restaurant hypothetical, you might offer a coupon for a free appetizer when you visit the web landing page and complete a brief survey and sign up for the restaurant’s newsletter. By doing this, your customer is opting into future communications. The survey might ask which pizza topping is the customer’s favorite. This accomplishes a number of things. One, you now have a list of warm leads who you know are interested in your product. Two, you know their preferences from the survey. Three, you have their permission to send them subsequent, targeted communications with specials and offers (this includes sending text messages…but SMS texting is the subject of another post). The point is that for the cost of a postcard and appetizer, you now have even more customers and even more accurate data. And as customers come in, you keep track of their orders, likes, dislikes and other relevant patterns. You build a great database.

TOOL 3: MAKE INTERACTIONS WIN-WIN!

Now that our pizza shop owner has all of this data, what can be done with it to help generate revenue? After all, generating revenue is the point here. SO let’s continue with our example. With the data collected data, our restaurant owner can send personalized email offers that match not only the customer’s needs and desires, but the restaurant’s as well. If you know you have a boatload of excess pepperoni, you might offer a free pepperoni topping with the purchase of a large pizza. You can target that message in an email or text message to customers you know buy pepperoni pizza (remember – you have been tracking customer buying patterns).

So now you have a win-win outcome. You, the restaurant owner, sells more pepperoni pizza when you need to, and your customers that love pepperoni get a price break on what they love. It is good for all, and that is marketing at its best. How can you leverage you company’s data to create win-win situations for customers and prospects? Do you need to start collecting data? Leave some feedback and share your experiences.

Now, if you will excuse me, I am suddenly hungry for a piece of pizza.



Source by John Rothstein

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Did you recently delete an important cell phone picture and want it back? If you’re reading this article, then I’m sure the answer is “Yes”. Don’t worry – people accidentally erase cell phone pictures all the time. Whether it was simply human error, or something you did on purpose that you later regretted, there is a way to get your deleted cell phone pics back.

Like most of the other data in your cell phone, your pictures are stored in your SIM card. Your SIM card is like the data center of your mobile phone – housing all the data you care about, and other data you don’t want to be bothered with. But, when you’ve lost your precious pictures, you’ll be thankful that you have one!

First, let me give you a little background on this infamous little card and how it works. When you delete a file from your cell phone – be it a text message, a picture, or some other miscellaneous data – it doesn’t instantly get wiped out from your phone forever. Your SIM card will keep it on the back end until there is more data to overwrite it; in doing so, your phone has more free memory. As you may have gathered, time is of the absolute essence. The more data you continue to store after you’ve erased your old data, the better the chance that your old data will be gone forever. So, if you haven’t already done so, stop using your phone until you take action on recovering those lost pictures.

You’ll need two things to get your deleted cell phone pictures back: a SIM card reader and SIM card recovery software. Typically, this little miracle combo will not put a huge dent in your wallet – you may spend somewhere in the neighborhood of $50. If you’re lucky, you can get a free trial and save some money. Once you have these two items, you can begin the process of recovery. The reader will read your SIM card, and the software will recover the lost data, if it’s still there.



Source by Mike Marciano

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Did you know that you can use Yahoo reverse phone number lookup to find out the name and address of an unknown caller whose number may be showing up on your landline or cellular phone’s Caller ID? Finding out who a mystery caller is can be very important, particularly if the unknown caller phones frequently, or is harassing you.

Learning the identity of an unknown caller will help you determine what course of action you should take to make the phone calls stop. For instance, when you perform a Yahoo reverse phone number search, you may discover that the unknown call is a friend who’s playing a joke on you, or it could be a stranger playing a prank, or a telemarketing company attempting to bypass the law by secretly trying to contact you if you have registered your phone number with the National Do Not Call Registry.

Another bonus when using Yahoo as your search tool is that it is free to seek the personal information linked to the phone number you are looking up. As long as the number you are searching for is not an unlisted landline number, you will receive the name, address, map location, and directions of the individual.

You need to keep in mind, however, that the Yahoo reverse phone number service only includes American landline residential and business phone numbers in their database. Therefore, if the number you are looking for happens to be an international phone number, a wireless number, or is an unlisted landline number, you won’t learn any details about the mystery caller you are attempting to identify.

Remember that while Yahoo reverse phone number is a great service, it is not the only service available. There are plenty of websites online that offer free landline and cellular reverse phone lookups. Therefore, you don’t need to limit your search efforts. Should Yahoo not be able to provide you with the information you are looking for, use other sources such as reverse phone number lookups.



Source by Martin Verite

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BlackBerry has established credibility within the cell phone industry by creating a phone that is useful for more than just texting and placing or receiving calls.

These devices can be set up to manage several email accounts. Whether it’s your personal email, business or social account they can all be managed and monitored through your handheld. You can also download apps to the device. Some of the more popular apps include satellite radio, social networking sites and games. Every app has its own icon and can be easily accessed from the home screen menus.

In terms of messaging, you have several options. The most popular and well liked method of live chatting among BlackBerry owners is the BlackBerry Messenger function. All users of this device can instantly open chat logs with other users. It’s a very easy set up and once synced, you can chat for free anytime from any where. There are also the typical MMS and SMS texting and email methods of communicating as well.

There are cameras and video recording capabilities to take note of too. Just point and click or shoot and it saves the image or footage to your internal memory, or to a mini memory card that you can insert into the device. They are then catalogued for easy access when you want to retrieve them. You can even upload them to social network sites if you please.

It also boasts a very good MP3 and music playing feature. You can listen to your music via songs that you download onto your mini memory card, or files that you have stored on the internal memory within the phone. There is also a headphone jack where you can plug in your ear buds, or link it to your car stereo or MP3 speaker system.

The keyboards are very easy to use as are the navigation track pads. You can also manage multiple apps at one time. Built in and standard are also internet browsers, GPS and document or work related programs. Whether you access content via Bluetooth or the internal web browser, you can get online from anywhere. The GPS functions are easy to use and are very helpful.

If you need spreadsheets or word documents, the devices come equipped with these programs. You can also create, receive and view slide shows, pictures and videos. Multimedia functions are a strong point with this device. It keeps you mobile and accessible at all times.

These devices can also be synced with your work or home calendars. By doing this you can sync your appointments, schedules and other calendar dates on the go with ease. You can also create notes, both verbal and written, with the Notes pad and Voicenotes programs. There are many features and benefits that users of this device will love and appreciate.



Source by Georgi Atanasov

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Keeping your Android phone safe should be a key concern. You have tons of valuable data that is stored on that. Not only do you not want your personal information getting into the hands of the wrong person. You also do not want to spend money on replacing your phone. You then have to re-enter all of your data into this new phone which is a waste of time. I will show you the apps to keep your phone safe.

Lookout

The Lookout app has tons of security features such as antivirus, a firewall, and intrustion prevention. The best part is that they are extremely lightweight so they do not bog down your phone. Lookout out also helps you if your phone is lost or stolen. You can log into the web interface on any computer and track down your phone. You simply click the locate button and it will show where your phone is on map. Lastly Lookout also comes with data backup. It will back up all of your personal data including contacts, photos, video, e-mail, and text messages.

WaveSecure

WaveSecure is another great security app which is similar to Lookout. WaveSecure lets you lock down your phone from the web interface so that it becomes useless if you have lost your phone. You can also display a message and sound an alarm. Just like Lookout you are also able to track down your phone with WaveSecure. You can set an auto-backup or trigger a backup remotely from the website. The one big feature that WaveSecure offers that Lookout does not is the wipe out feature. You are able to log into the web interface and remotely wipe all the data from your phone.

Protector

Protector is another great app but it’s different than the previous 2 apps. Protector allows you to password protect any app on your phone, or any feature of an app. It’s a great security program that can be very beneficial for many users. Protector allows you to password protect any Android app. SMS, Gmail, e-mail, Settings, Photos, Calendar, Notepad, Chat…or anything else you can even want to put a password on is an option.

You are even able to protect just particular features of apps if you need to. There is no workaround that will put your apps at danger. Even using a task manager won’t prevent the apps from losing their protection. If you try to uninstall the Protector app, you need the pin code to do so!

The only complaint with this app is that there is no pin recovery. If you forget your pin you are totally screwed. That’s a big gamble so just make sure you have it somewhere.

You can find other great apps for your android phone on the Simply Droid Android Forums at http://www.simplydroid.com/forum



Source by J B Baylor

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Girls detest cheesy pick up lines. However if you see an attractive girl, you feel like going up to her and talking to her. But then you fear that she may not reply or turn cold. There has to be some killer opening lines to speak to a girl that will get her in the mood to speak to you..Here are some of the best opening lines which can go well at relevant scenarios. Of course you need to be confident and creative. These opening lines are just some of the ways that can take the odds in your favor:

Here are 15 best opening lines which help you click with women without

1. Do you have an aspirin?

(spoken in a pained voice. The girl will want to know what is wrong. It arouses their maternal instincts.)

2. Hi (with a warm smile..It works)

3. Is my tie straight? I am going to an important meeting and I want to look it right.

4. Does this bus go straight to ‘X’ place or does it go..coz I need to reach…in ….mts.

5. Can you tell me where the x supermarket/post office/ Anthony d’Silva high school is? (Probably she will lead you there. Use this time to involve her in a good conversation. Ask her if she is not disturbed or getting late. She will probably say that it is not a problem. When she reaches the place, tell her that you only wanted to see the place, not go there. As she is pleasantly surprised, you smile confess that you wanted to meet her and God considered you lucky to give a break. She will be flattered)

6. I think you will find this book will be quite apt for your taste.(in a book store…make sure you are browsing the book which deals in the same topic, she is searching for)

7. what color are your eyes(girls are always proud of their eyes)

8. where did you get that bracelet?( to a girl wearing a lovely accessory)

9. You are that actress from the play..(of course, she isn’t but who doesn’t like it when you are comparing someone to somebody famous or praiseworthy)

10. Do you have a change of ten(you are waiting for a bus, train etc)

11. Did you drop this handkerchief(it is another thing that piece of cloth is something which you dropped from your pocket)

12. Wow! that’s a cute dog( to a lovely girl with a dog in tow)

13. This dress is preety cool na, I am thinking of gifting one for my sister’s birthday. What do you think? (Nice opening line for a preety girl checking out clothes with you in a dept store)

14. Your eyes appear tired…you look sad…(when a girl whom you are apprehensive to talk with, is sitting alone after a heartbreak or a disappointing day)

15. You are my sister’s friend. Aren’t you? (If she says no..apologize and smile. Take any general topic like the weather or something and sprint ahead)

Hey, wait a minute…do you think that somewhere down the line, you don’t look good enough.



Source by Arunraj V.S.

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